Job Description

Marketing and Communications Manager (Consultant)

Position Summary

Partners with clinical department leadership and faculty to gain a clear understanding of

business initiatives and effectively translate them into marketing strategies and tactics.

This role requires a strong blend of strategic thinking, stakeholder management, project

management, executional excellence and healthcare marketing expertise.

Key Responsibilities

Strategic Planning & Consultation

• Develops and implements strategic marketing and communications plan to achieve

Department objectives.

• Conducts assessments of assigned divisions to identify opportunities, barriers,

audience needs and marketing gaps.

• Establishes and prioritizes divisions based on organizational goals, business drivers,

growth potential and resource needs.

• Translates complex business and clinical priorities into actionable marketing tactics

to execute with measurable outcomes.

Integrated Marketing & Communications

• Identifies the most effective communications channels and execute marketing and

communications tactics.

• Transforms content from subject matter experts into simplified, consumer-friendly

material. Researches, writes and edits content for internal audiences. Channels

may include newsletters, web pages, marketing collateral, featured stories,

infographics and social media.

• Ensures messaging adheres to WCM’s Brand Guidelines and style guide.

Stakeholder Management

• Builds strong relationships with physicians, administrators, department leadership

and External Affairs cross-functional partners.• Facilitates strategic planning discussions and presents recommendations to

leadership audiences.

• Manages expectations, priorities and project timelines across multiple

stakeholders.

Market Intelligence & Performance Analysis

• Monitors healthcare market trends, competitive activity, patient demand, referral

patterns and industry best practices.

• Utilizes business analytics and performance data to uncover actionable insights

that guide strategic recommendations.

• Establishes KPIs and measurement frameworks to evaluate program effectiveness.

• Analyzes campaign and channel performance and optimize strategies based on

results.

Project Management

• Takes cross-functional marketing initiatives from concept through execution.

• Coordinates internal teams and external agency partners as needed.

• Manages multiple projects simultaneously while ensuring quality, consistency and

timely execution.

• Maintains project plans, budgets, timelines and reporting documentations

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